Building Our Online Presence — The Honest Truth

If you’ve been following us recently, you’ll know that we’ve been working hard on growing our presence online—especially on Instagram. And let us tell you… it’s not as easy as it looks.

We’re hairdressers first, not content creators, so shifting gears and diving into the world of reels, hashtags, and engagement rates has been a learning curve. But it’s one we’re leaning into, and it’s already proving to be more than worth the effort.

The Reality of Showing Up Online

Creating content isn’t just about snapping a quick pic of a fresh balayage (although those are our faves). It’s about sharing our story, our values, the experience our clients get in the salon, and building a community—not just a feed full of hair photos.

Some days it feels overwhelming. There are algorithms to figure out, trends to keep up with, and the pressure to post regularly when we’re already juggling appointments and running a business. But then someone walks through the salon door and says, “I saw your work on Instagram and had to come see you!” And just like that, it feels worth it.

Why Online Presence Matters

In today’s world, your social media is your shopfront. Before clients even book, they’re checking your vibe, your work, your personality—all through that tiny screen. It’s their first impression, and often the deciding factor in whether they reach out or keep scrolling.

Having an online presence gives your business visibility 24/7. It builds trust, showcases your work, and opens the door to people you might never have reached otherwise. For a service-based business like ours, it’s not just helpful—it’s essential.

Are There Still Businesses Without Social Media?

It’s a curious thought—are there still businesses out there doing their thing with no online footprint at all? Probably. Maybe they rely on word of mouth, loyal clients, or are tucked away in towns where everyone knows each other. But even then, you wonder how sustainable that is today.

For us, social media isn’t just about “keeping up”—it’s about growing, adapting, and staying connected to the world we’re part of. It’s a tool, and like any tool, it works best when you know how to use it. We’re still learning, but we’re here for it.

So if you’re a fellow small business owner figuring out your digital path, we see you. And if you’re one of our amazing clients liking, sharing, and showing love online—thank you. It means the world.

Here’s to the journey, the late-night content ideas, and the community we’re building one post at a time.

— The Era Hair Studio Team ✨